Businesses spend a lot of money and effort on marketing. In fact, as a rule of thumb, a company would spend about 10 to 12 % of its sales revenue on marketing. Now regardless whether the money is spent on the company image, the product image, or public service announcements; the main objective of marketing is to increase revenue and drive sales up. That is, get more customers through the doors.
However, while the cost of customer acquisition could be really high; it only takes warm and friendly customer service to retain them and keep them coming back.
To get an idea about marketing costs consider this:
Running a national TV ad could cost between $35,000 and 2 million dollars for a 30 second spot depending whether the ad is ran at 3:00 am or during the 6 O’clock news and popular sports events. This cost does not include the cost of the add production itself.
A full page ad in a national magazine can cost up to $25,000 per issue.
A half page in ad in a national newspaper could cost up to $28,000 per issue.
And so on …
For more details on the cost of marketing have a look at this blog. It’s main purpose is to show that internet marketing is more effective than traditional TV and print media marketing; however, it does show some cost break down for different marketing media.
Michel 