Being a Sr. account manager with a leading oil and gas Service Company, my job has a sales component to it. And, in light of the recent low oil prices; a friend of mine asked me:

“How is the oil price affecting you? It must be difficult to sell in this environment”

To which I answered:

“Actually, I don’t sell. I help people”

I don’t go to work every day with the intention of selling to our customers. I go to work every day wanting to help them in any way I can. It actually makes me happy when I am able to help them; it’s such an uplifting feeling. This change in paradigm makes a world of difference.

You don’t become your customer’s trusted adviser by trying to sell them, but by trying to help them.

Whether, you help your customers overcome oil drilling and production challenges, or you help them look their best through apparels and haircuts; it’s all the same.

But, what about the bottom line? You may ask. Well, the bottom line is:

As long as you and your customers are in business, the money will come. In fact, you will end up making superior results if you try to help instead of trying to push sales.

Try it, it works.